We are entering a new era with the campaign What makes me NA-KD, aligned with an updated visual identity and a redesigned website. What makes me NA-KD is a statement based on our core value: to design clothing that makes the wearer feel at their best, and embrace even their unfiltered moments.
More than a rebrand
To bring our vision to life, we have teamed up with Nicola Peltz Beckham, tuning into her true self with the core message to encourage other people around her to be vulnerable, and to share their own stories as well. This is more than a rebrand, it is an open invitation to our community to express themselves and allow them to share their experiences amongst us.
More than one expression
We want to highlight the beauty of self-acceptance and the importance of community building around our shared stories. To grow and evolve is not only about enforcing our minimalistic and contemporary statement in our visual expression, although it's a lot about that too. We want to grow with you. All expressions are valid, and the naked truth is, so are you.